July 16th, 2008
NetIDme’s patented age verification system has been accredited by the British Board of Film Classification for its new media download classification scheme.
BBFC.online uses the Board’s famous ‘black cards’ and category symbols to enable users downloading new media content − video-on-demand and streamed video which is offered to the public through websites, set-top boxes and portable media devices − to judge whether it is suitable for consumption.
Independent research indicated that 74 per cent of parents were concerned about downloading video material which does not come with independent content advice and labelling. In addition, 91 per cent of parents wanted to see BBFC film and DVD classification on downloadable/streaming films and other digital audiovisual content.
NetIDme Chief Executive, Alex Hewitt, said:
“BBFC.online is a revolutionary scheme that enables the application of the same rules in the online world that have been developed over many years to protect people in the real world.
To be one of the first companies to be accredited under the British Board of Film Classification’s scheme – and the only one capable of verifying under 18s – is a ringing endorsement of our patented age-verification system, which is currently used by a number of blue chip companies.”